· My Colour schemes reflect the Autumn setting that we went for with the reds, oranges and browns.
· The photos that I edited reflect these colours but also having just the guitar yellow draws us towards the fact that he plays guitar which sells him as an artist.
· I used the same mise en scene across all 3 of my products to ensure that the link is made between all 3 which sells them as one individuals piece of work.
· We represent same type of person and music throughout to ensure that the audience are able to grasp a feel for what the acoustic genre is.
· Logo creates his brand for other products that he may sell which is why I used it on the digipak and the webpage.
· Brand name ~ Aloha Records. We came up with this ourselves looking into words that people link with Hawaii which is where Jack Johnson is from. This means that there is a discrete link between his music and his lifestyle which is what he likes to have by promoting what he believes and promoting his own life experiences as an acoustic artist.
· The polaroid matches webpage. This gives off the vintage look that we are going for which represents the elements of acoustic sound. This also enhances the vintage look we went for in our music video by altering the colours in order to give a more vintage looking filter and soften the colours so that they weren’t so bold which is associated more with pop song music videos.
· The name of the album is ‘In Between Dreams’. He is looking away from the camera on the front making it look as though when he is with his guitar, he is in his own world and almost in a day-dream like state.
· I created a brand logo for the artist to be used across different media artefacts. The font is called ‘pacifico’ which makes us think of the sea and surfing which is a big part of Jack Johnson’s life. By using it on the website, it creates a brand for him as an artist.
· Autumn leaves from website reflects the setting in which we filmed our music videos. People will associate that with him as an artist.
· The lip syncing to sells him as an artist so that the audience can see that his face is linked to the song through the close ups.
· Couples represented through activities that we associate with couples doing ie. Walks, photos together, holding hands, fireworks, wedding.
· Rom coms are popular and this isn’t too cringe worthy for people to watch
· Our intertextual link is from a popular British movie with big British actors.
· Appeal to our target audience of teen and young adults that are female with the idea of love and romance.
· No dance routine as it wasn’t appropriate for the genre of the song and does not fit the conventions of an acoustic music video.
· We found that a lot of the music videos had a very basic narrative allowing their audience to make their own interpretations on what they think is going on in the music video and to what the message that is the artist is trying to put across. In our music video, we did just this. We put the couples together looking happy in scenes that people associate with couples and friendship such as firework
displays, wedding, first dance, friends being together, sitting close to each other, holding hands, talking and laughing etc, ending in the artist being with someone in the end. This narrative was not too in depth as we wanted the audience to make their own minds up as to what they thought was meant by ‘better together’ and who and how you can be. This allows us to show the feel that acoustic music has in that it is relaxing and the nature of the lyrics of this song are not too in depth so that too much thought is not having to be put into it.
