Q2 Evaluation ~ How effective is the combination of your main product and ancillary texts?

·         Colour schemes

·         Autumn setting

·         Photos

·         Same mise en scene

·         Represent same type of person and music throughout

·         Audience put the two together.

·         Logo creates his brand

·         Brand name ~ Aloha Records. We came up with this ourselves looking into words that people link with Hawaii which is where Jack Johnson is from. This means that there is a discrete link between  his music and his lifestyle which is what he likes to have by promoting what he believes and promoting his own life experiences as an acoustic artist. 

·         The polaroid matches webpage. This gives off the vintage look that we are going for which represents the elements of acoustic sound. This also enhances the vintage look we went for in our music video by altering the colours in order to give a more vintage looking filter and soften the colours so that they weren’t so bold which is associated more with pop song music videos.

·         Same mise en scene that we used throughout ensuring that the 3 products are linked together and feel up to date.

·         The name of the album is ‘In Between Dreams’. He is looking away from the camera on the front making it look as though when he is with his guitar, he is in his own world and almost in a day-dream like state.  

·         I created a brand logo for the artist to be used across different media artefacts. The font is called ‘pacifico’ which makes us think of the sea and surfing which is a big part of Jack Johnson’s life. By using it on the website, it creates a brand for him as an artist.

·         Autumn leaves from website

·         Acoustic music – chilled and relaxed, raw

·         Lip syncing to sell him as an artist

·         Couples represented through activities that we associate with couples doing ie. Walks, photos together, holding hands, fireworks, wedding,

·         Rom coms are popular and this isn’t too cringe worthy for people to watch

·         Our intertextual link is from a popular British movie with big British actors.

·         Appeal to our target audience of teen and young adults that are female with the idea of love and romance.

·         No dance routine as it wasn’t appropriate for the genre of the song and does not fit the conventions of an acoustic music video.